I’ve been in the SEO game for 15 years, starting with keyword stuffing in a cramped Chicago office back in 2010. Last March, a client, Elena, at a tech startup in Austin, called me in a panic—her WordPress site was tanking in rankings despite using WordLift’s schema markup. We pivoted to Neura iSEO (NeuraISEO Opportunities:…
Why SEO in 2025 Feels Like Herding Cats I’ve been in the SEO game for 15 years, starting back when keyword stuffing was still a thing. Last March, I was working with a client in Chicago—a SaaS startup desperate to rank for “cloud analytics.” We tried page optimizer pro for their blog posts, tweaking H1s…
A Tale of Two Tools: My Journey with TextOptimizer and Neura iSEO I’ve been in the SEO game for 15 years, starting back when keyword stuffing was still a thing. Last April, I was working with a client, Sarah, in Chicago, who wanted her fintech blog to rank on Google and show up in ChatGPT…
Semrush: Your SEO Strategy Command Center Semrush is like the control tower for your SEO campaign. It’s where I map out the big picture—keywords, competitors, and technical fixes—before writing a single word. Last spring, I helped a Miami agency using Semrush’s Keyword Magic Tool to uncover a goldmine of low-difficulty keywords, driving a 25% traffic…
Why Technical SEO Isn’t Enough Anymore I’ve been in the SEO game for 15 years, starting back when Google was the only search engine that mattered. Last April, I was working with a client in Chicago—a fintech startup called BrightPeak. Their site was a mess: broken links, duplicate meta tags, and a sitemap that hadn’t…
Key Takeaways Picking between seoClarity vs BrightEdge isn’t about crowning a champion—it’s about finding the tool that clicks with your team’s goals. Back in March 2024, I worked with a Chicago agency, and their choice boiled down to one question: Are we proving ROI to the C-suite or empowering our SEO nerds to dominate SERPs?…
I’ve been in the SEO game for 15 years, from scrappy startups to big agencies in Chicago. Last April, a client, Maria, called me in a panic—her e-commerce site tanked after a Google update, costing $8,000 in lost sales. She was using seoClarity for analytics, drowning in data but clueless on next steps. I introduced…
Key Takeaways Deciding between BrightEdge vs Ahrefs isn’t about crowning a champion—it’s about what fuels your SEO fire. One’s a corporate war room for proving ROI to execs; the other’s a ninja’s toolkit for slicing through data. Here’s how I break it down after 15 years in digital marketing, including a stint last summer helping…
I’ve been in the SEO game for 15 years, from scrappy startups to Fortune 500 companies in Chicago and Seattle. Last April, a client, Sarah, at a tech firm in Austin, called me in a panic. Her team had sunk $10,000 a month into BrightEdge, expecting a revenue boost, but their rankings flatlined, and the…
I’ve been in SEO for 15 years, from scrappy startups to agency gigs in Chicago. Last April, my client, Maria, at a local e-commerce firm, panicked when her site’s traffic dropped 30% overnight. A quick check with ContentKing revealed a robots.txt misconfiguration blocking key product pages. It was fixed in hours, but it got me…
