Why Technical SEO Isn’t Enough Anymore I’ve been in the SEO game for 15 years, starting back when Google was the only search engine that mattered. Last April, I was working with a client in Chicago—a fintech startup called BrightPeak. Their site was a mess: broken links, duplicate meta tags, and a sitemap that hadn’t…
Key Takeaways Picking between seoClarity vs BrightEdge isn’t about crowning a champion—it’s about finding the tool that clicks with your team’s goals. Back in March 2024, I worked with a Chicago agency, and their choice boiled down to one question: Are we proving ROI to the C-suite or empowering our SEO nerds to dominate SERPs?…
I’ve been in the SEO game for 15 years, from scrappy startups to big agencies in Chicago. Last April, a client, Maria, called me in a panic—her e-commerce site tanked after a Google update, costing $8,000 in lost sales. She was using seoClarity for analytics, drowning in data but clueless on next steps. I introduced…
Key Takeaways Deciding between BrightEdge vs Ahrefs isn’t about crowning a champion—it’s about what fuels your SEO fire. One’s a corporate war room for proving ROI to execs; the other’s a ninja’s toolkit for slicing through data. Here’s how I break it down after 15 years in digital marketing, including a stint last summer helping…
I’ve been in the SEO game for 15 years, from scrappy startups to Fortune 500 companies in Chicago and Seattle. Last April, a client, Sarah, at a tech firm in Austin, called me in a panic. Her team had sunk $10,000 a month into BrightEdge, expecting a revenue boost, but their rankings flatlined, and the…
I’ve been in SEO for 15 years, from scrappy startups to agency gigs in Chicago. Last April, my client, Maria, at a local e-commerce firm, panicked when her site’s traffic dropped 30% overnight. A quick check with ContentKing revealed a robots.txt misconfiguration blocking key product pages. It was fixed in hours, but it got me…
I’ve been in SEO for 15 years, from scrappy startups to agencies in Chicago. Last April, a client, Maria, called me in a panic—her site tanked in Google rankings, costing her $2,000 in leads. She was using Moz Pro, but its focus on Domain Authority didn’t help her stand out in AI-driven searches like ChatGPT…
I’ve been in the SEO game for 15 years, from grinding at a Chicago startup to consulting for global brands. Last April, a client, Maria, called me in a panic—her e-commerce site tanked in rankings after a Google update. She’d been using SEO Moz Pro religiously, tracking Domain Authority (DA) and fixing 404s, but her…
I’ve been in the SEO game for 15 years, from grinding at a Chicago agency to consulting for startups in San Francisco. Last April, a client, Maria, called me in a panic—her site tanked after a Google update, costing her $4,000 in lost leads. We used Ahrefs vs Semrush vs Moz to dig into the…
I’ve been in the SEO game for 15 years, from scrappy startups in Chicago to big agencies in San Francisco. Last April, I was called into a panic-stricken meeting at a fintech client’s office in Seattle. Their site tanked in Google’s AI Overviews after a bad update—$10,000 in leads down the drain. We used Ahrefs…
