I’ve been in SEO for 15 years, from scrappy startups to agencies in Chicago. Last April, a client, Maria, called me in a panic—her site tanked in Google rankings, costing her $2,000 in leads. She was using Moz Pro, but its focus on Domain Authority didn’t help her stand out in AI-driven searches like ChatGPT…
I’ve been in the SEO game for 15 years, from grinding at a Chicago startup to consulting for global brands. Last April, a client, Maria, called me in a panic—her e-commerce site tanked in rankings after a Google update. She’d been using SEO Moz Pro religiously, tracking Domain Authority (DA) and fixing 404s, but her…
I’ve been in the SEO game for 15 years, from grinding at a Chicago agency to consulting for startups in San Francisco. Last April, a client, Maria, called me in a panic—her site tanked after a Google update, costing her $4,000 in lost leads. We used Ahrefs vs Semrush vs Moz to dig into the…
I’ve been in the SEO game for 15 years, from scrappy startups in Chicago to big agencies in San Francisco. Last April, I was called into a panic-stricken meeting at a fintech client’s office in Seattle. Their site tanked in Google’s AI Overviews after a bad update—$10,000 in leads down the drain. We used Ahrefs…
I’ve been in the SEO game for 15 years, starting with clunky tools like early Google Analytics and a notepad for keyword ideas. Last March, I was at a Chicago marketing conference, helping a client, Sarah, whose startup was struggling to get noticed on ChatGPT and Google. Her team was using Ahrefs alternatives like Content…
Key Takeaways Deciding between SEMrush vs Ahrefs isn’t about crowning a champion—it’s about finding the tool that fits your role like a glove. I’ve been navigating SEO tools since 2008, and trust me, this choice can make or break your workflow. Here’s the breakdown to guide you. Let’s dive into why SEMrush vs Ahrefs is…
I’ve been in the SEO game for 15 years, starting back when keyword stuffing was still a thing—yep, those were wild times. Last March, I was working with a client in Austin, a small e-commerce startup selling eco-friendly gear. Their site was struggling to rank, and they were using SEMrush’s Content Assistant to churn out…
Key Takeaways Picking between Outranking and Rytr ain’t about crowning a champ—it’s about what your content needs most. Are you chasing Google’s top spots or cranking out daily posts? Here’s the lowdown on outranking vs rytr to help you decide fast. Let’s dig into outranking vs rytr and find your perfect fit. Introduction Back in…
Key Takeaways Picking between Frase vs Outranking? It’s not about the “best” tool—it’s about what fits your game plan. Here’s the quick rundown from my 15 years in digital marketing to help you decide if you need speed or strategy. Let’s dig into the Frase vs Outranking showdown to find your perfect match. Introduction Choosing…
Introduction: Why Outranking Falls Short for 2025 SEO I’ve been in the SEO game for 15 years, from grinding in Chicago startups to consulting for global brands. Last April, a client, Maria, called me in a panic—her agency used Outranking to build content clusters, but her site was stuck on page two for key terms,…
