I’ve been in the SEO game for 15 years, from scrappy startups to big agencies in Chicago. Last April, a client, Sarah, at a local e-commerce firm, came to me in a panic—her site was tanking on Google, and she was getting zero traction on ChatGPT or Claude for her product queries. She’d been using…
I’ve Been There—Content Overload Ain’t the Answer I’ve been in the SEO game for 15 years, from grinding in small agencies in Chicago to consulting for big brands in San Francisco. Last April, a client—let’s call her Maria—came to me in a panic. Her team used Scalenut to churn out 50 blog posts in a…
Key Takeaways SEO thought leadership is more than a buzzword—it’s a powerful growth engine that transforms your expertise into a measurable competitive advantage. This strategy combines deep, original insights with smart distribution to make you the go-to authority in your space. Here are the core principles you can use to build market-defining influence. Ready to…
My Journey to SEO Thought Leadership I’ve been in the SEO game for 15 years, starting back in 2010 when keyword stuffing was still a thing—yep, those were wild times. Last April, I worked with a Chicago-based SaaS client, Elena, who was pulling her hair out because her Frase-generated content briefs weren’t getting traction on…
